Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has announced the launch of its new NFT platform, SORAH by Animoca Brands Japan. Scheduled for release in the summer of 2024, SORAH aims to provide a launchpad for NFT projects and creators, offering sales opportunities and support for marketing strategies.
A Platform for NFT Creators
SORAH by Animoca Brands Japan is designed to support NFT projects by offering a variety of sales and payment methods. The platform will utilize traditional payment methods, such as credit cards, and crypto assets, ensuring broad accessibility.
The sales methods will include lotteries, first-come, first-served options, and allow lists, providing flexibility to cater to different project needs. The platform will support Ethereum and Polygon chains and be compatible with popular wallets like Metamask and WalletConnect. The NFTs will adhere to the ERC-721 token standard.
Animoca Brands Japan has also announced plans for loyalty programs that will grant users various benefits for engaging with the SORAH platform. According to the announcement, further details regarding these programs will be revealed at a later date.
Bridging Japan and the Global Community
The initiative is part of Animoca Brands Japan’s broader strategy to establish itself as a Web3 gateway, connecting Japan with the global community. By promoting Japanese intellectual property (IP), such as manga and anime, to an international audience and developing content within Japan that appeals globally, the company aims to bolster the country’s presence in the Web3 space.
Kensuke Amo, the COO of Animoca Brands Japan, commented: “SORAH by Animoca Brands Japan is inspired by our goal to seamlessly connect Japan and the global community in the Web3 domain, just as the sky (SORA [空] in Japanese) connects the world as one…Now, by setting up our own launchpad, we intend to further strengthen these efforts and accelerate mass adoption of Web3 by serving as a gateway for IP between Japan and overseas.”
Government Support for Web3
The Japanese government has shown support for the Web3 sector. Last July, Prime Minister Fumio Kishida emphasized the potential of Web3 technology to transform the internet landscape. Speaking at the Webx Web3 Conference in Tokyo, Kishida highlighted the technology’s role in his administration’s “new capitalism” economic policy, envisioning a significant digital and social transformation.
However, Kishida faces party leadership elections in September, with the ruling Liberal Democratic Party (LDP) experiencing record-low support. This political uncertainty could affect the future direction of Web3 policies and initiatives in Japan.