RBR50 Spotlight: Electric Sheep mows down competition to become startup of the year – The Robot Report

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Electric sheep robots with RBR50.


Organization: Electric Sheep
Country: U.S.
Website: https://sheeprobotics.ai/
Year Founded: 2019
Number of Employees: 51-100
Innovation Class: Startup of the Year

Every year, we see robotics startups with promising technologies shut their doors for good. It’s often very difficult to find funding to keep the business running while iterating on a robot and demonstrating its value to new customers.

However, San Francisco-based Electric Sheep’s unique business model allows it to bring in revenue as it takes its time deploying its technology. This business model led to it winning our inaugural Startup of the Year Award.

Electric Sheep develops autonomous robots for outdoor maintenance. Its flagship robot is an autonomous mower backed by the company’s ES1 foundation model. Based on recent advances in generative AI, ES1 is a learned-world model that enables reasoning and planning for the company’s robots.

Instead of selling or leasing the robots to commercial landscaping businesses, Electric Sheep is becoming vertically integrated by purchasing the landscaping companies. This allows Electric Sheep to get to know how these businesses operate and where the robots can best be deployed while still bringing in revenue.

Once it has decided where the robots can do the most work, the team can start integrating them into operations.

Electric Sheep’s strategy isn’t just about revenue. The businesses it acquires can also provide crucial data used to make ES1 more effective. And because this data will be coming from businesses that ES1 will be at work in, the company’s robots can start working from the moment they hit the ground.

Since implementing this strategy, Electric Sheep said it has grown revenue by eight times. Last year, it acquired four landscaping businesses, and it said this strategy is key to its long-term plan.

By ensuring that the startup always has revenue coming in, and finding a unique way to acquire essential industry-specific data, Electric Sheep has set itself apart from other startups. The company received its award at the RBR50 gala at the Robotics Summit & Expo.


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Explore the RBR50 Robotics Innovation Awards 2024.


RBR50 Robotics Innovation Awards 2024

Organization Innovation
ABB Robotics Modular industrial robot arms offer flexibility
Advanced Construction Robotics IronBOT makes rebar installation faster, safer
Agility Robotics Digit humanoid gets feet wet with logistics work
Amazon Robotics Amazon strengthens portfolio with heavy-duty AGV
Ambi Robotics AmbiSort uses real-world data to improve picking
Apptronik Apollo humanoid features bespoke linear actuators
Boston Dynamics Atlas shows off unique skills for humanoid
Brightpick Autopicker applies mobile manipulation, AI to warehouses
Capra Robotics Hircus AMR bridges gap between indoor, outdoor logistics
Dexterity Dexterity stacks robotics and AI for truck loading
Disney Disney brings beloved characters to life through robotics
Doosan App-like Dart-Suite eases cobot programming
Electric Sheep Vertical integration positions landscaping startup for success
Exotec Skypod ASRS scales to serve automotive supplier
FANUC FANUC ships one-millionth industrial robot
Figure Startup builds working humanoid within one year
Fraunhofer Institute for Material Flow and Logistics evoBot features unique mobile manipulator design
Gardarika Tres Develops de-mining robot for Ukraine
Geek+ Upgrades PopPick goods-to-person system
Glidance Provides independence to visually impaired individuals
Harvard University Exoskeleton improves walking for people with Parkinson’s disease
ifm efector Obstacle Detection System simplifies mobile robot development
igus ReBeL cobot gets low-cost, human-like hand
Instock Instock turns fulfillment processes upside down with ASRS
Kodama Systems Startup uses robotics to prevent wildfires
Kodiak Robotics Autonomous pickup truck to enhance U.S. military operations
KUKA Robotic arm leader doubles down on mobile robots for logistics
Locus Robotics Mobile robot leader surpasses 2 billion picks
MassRobotics Accelerator Equity-free accelerator positions startups for success
Mecademic MCS500 SCARA robot accelerates micro-automation
MIT Robotic ventricle advances understanding of heart disease
Mujin TruckBot accelerates automated truck unloading
Mushiny Intelligent 3D sorter ramps up throughput, flexibility
NASA MOXIE completes historic oxygen-making mission on Mars
Neya Systems Development of cybersecurity standards harden AGVs
NVIDIA Nova Carter gives mobile robots all-around sight
Olive Robotics EdgeROS eases robotics development process
OpenAI LLMs enable embedded AI to flourish
Opteran Applies insect intelligence to mobile robot navigation
Renovate Robotics Rufus robot automates installation of roof shingles
Robel Automates railway repairs to overcome labor shortage
Robust AI Carter AMR joins DHL’s impressive robotics portfolio
Rockwell Automation Adds OTTO Motors mobile robots to manufacturing lineup
Sereact PickGPT harnesses power of generative AI for robotics
Simbe Robotics Scales inventory robotics deal with BJ’s Wholesale Club
Slip Robotics Simplifies trailer loading/unloading with heavy-duty AMR
Symbotic Walmart-backed company rides wave of logistics automation demand
Toyota Research Institute Builds large behavior models for fast robot teaching
ULC Technologies Cable Splicing Machine improve safety, power grid reliability
Universal Robots Cobot leader strengthens lineup with UR30