Analyzing Geo-based Campaigns with Synthetic Control

Using Meta’s GeoLift Library

Mandy Liu

Published in

Towards Data Science

6 min read

12 hours ago

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Photo by Z on Unsplash

(If you are not a Medium member, read the full story here)

Navigating the complexities of location-based testing can be challenging.

Luckily, GeoLift is here to optimize the process.

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