Vincent Koc

Unlocking In-depth Analysis with Simulated Customers and Market Research Using Generative AI & Large Language Models Vincent Koc · Follow Published in Towards Data Science · 15 min read · 14 hours ago — User research is a critical component of validating any hypothesis against a group of actual users for gathering valuable market research into consumer behavior and preferences. Traditional user research methodologies, while invaluable, come with inherent limitations, including scalability, resource intensity, and