Shirley Bao, Ph.D.

AI

Three Steps to Identify Your Business’s Silver Bullets for Success

Discover how identifying early customer behaviors can predict long-term retention and increase revenue for your business Shirley Bao, Ph.D. · Follow Published in Towards Data Science · 6 min read · 12 hours ago — Image by Bibin Xavier from Pixabay Facebook found that those who added 7 friends in their first 10 days were much more likely to stay engaged for the long term. Starbucks observed customers who loaded money into their app during

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AI

Why Ratios Trump Raw Numbers in Business Health

Understanding ratios is key to unlocking deeper insights into your business’s health and driving smarter decision-making Shirley Bao, Ph.D. · Follow Published in Towards Data Science · 4 min read · 9 hours ago — Image by Jill Wellington from Pixabay Imagine you’re a farmer with two apple orchards. One day, you decide to count the apples in each orchard. Orchard A has 1,000 apples, while Orchard B has only 500. At first glance, it

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