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Optimising Budgets With Marketing Mix Models In Python
Part 3 of a hands-on guide to help you master MMM in pymc Ryan O’Sullivan · Follow Published in Towards Data Science · 10 min read · 15 hours ago — Photo by Towfiqu barbhuiya on Unsplash What is this series about? Welcome to part 3 of my series on marketing mix modelling (MMM), a hands-on guide to help you master MMM. Throughout this series, we’ll cover key topics such as model training, validation, calibration