Ryan O'Sullivan

AI

Mastering Marketing Mix Modelling In Python

Part 1 of a hands-on guide to help you master MMM in pymc Ryan O’Sullivan · Follow Published in Towards Data Science · 21 min read · 3 hours ago — User generated image What is this series about? Welcome to part 1 of my series on marketing mix modeling (MMM), a hands-on guide to help you master MMM. Throughout this series, we’ll cover key topics such as model training, validation, calibration and budget optimisation,

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AI

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Causal AI, exploring the integration of causal reasoning into machine learning Ryan O’Sullivan · Follow Published in Towards Data Science · 16 min read · 2 hours ago — Photo by NOAA on Unsplash What is this series about? Welcome to my series on Causal AI, where we will explore the integration of causal reasoning into machine learning models. Expect to explore a number of practical applications across different business contexts. In the last article

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AI

Powering Experiments with CUPED and Double Machine Learning

Causal AI, exploring the integration of causal reasoning into machine learning Ryan O’Sullivan · Follow Published in Towards Data Science · 17 min read · 8 hours ago — Photo by Karsten Würth on Unsplash What is this series of articles about? Welcome to my series on Causal AI, where we will explore the integration of causal reasoning into machine learning models. Expect to explore a number of practical applications across different business contexts. In

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AI

Validating the Causal Impact of the Synthetic Control Method

Causal AI, exploring the integration of causal reasoning into machine learning Ryan O’Sullivan · Follow Published in Towards Data Science · 10 min read · 11 hours ago — Photo by Irina Inga on Unsplash What is this series of articles about? Welcome to my series on Causal AI, where we will explore the integration of causal reasoning into machine learning models. Expect to explore a number of practical applications across different business contexts. In

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AI

Measuring The Intrinsic Causal Influence Of Your Marketing Campaigns

Causal AI, exploring the integration of causal reasoning into machine learning Ryan O’Sullivan · Follow Published in Towards Data Science · 10 min read · 9 hours ago — Photo by Melanie Deziel on Unsplash What is this series of articles about? Welcome to my series on Causal AI, where we will explore the integration of causal reasoning into machine learning models. Expect to explore a number of practical applications across different business contexts. In

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AI

Optimising Non-Linear Treatment Effects in Pricing and Promotions

Causal AI, exploring the integration of causal reasoning into machine learning Ryan O’Sullivan · Follow Published in Towards Data Science · 12 min read · 19 hours ago — Photo by Ernest Ojeh on Unsplash What is this series of articles about? Welcome to my series on Causal AI, where we will explore the integration of causal reasoning into machine learning models. Expect to explore a number of practical applications across different business contexts. In

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