Mastering Marketing Mix Modelling In Python
Part 1 of a hands-on guide to help you master MMM in pymc Ryan O’Sullivan · Follow Published in Towards Data Science · 21 min read · 3 hours ago — User generated image What is this series about? Welcome to part 1 of my series on marketing mix modeling (MMM), a hands-on guide to help you master MMM. Throughout this series, we’ll cover key topics such as model training, validation, calibration and budget optimisation,