Rebecca Vickery

All the code you need to predict the likelihood of a customer purchasing your product Rebecca Vickery · Follow Published in Towards Data Science · 8 min read · 13 hours ago — Photo by Campaign Creators on Unsplash Propensity models are a powerful application of machine learning in marketing. These models use historical examples of customer behaviour to make predictions about future behaviour. The predictions generated by the propensity model are commonly used to

A framework to optimise the value that you can deliver as a Data Science Leader Rebecca Vickery · Follow Published in Towards Data Science · 9 min read · 3 hours ago — Photo by Andrik Langfield on Unsplash The move from individual contributor to a leadership role can be challenging. The first step on the leadership ladder for Data and Technology professionals is usually a Technical Lead or in my case Lead Data Scientist.