Rachel Kaser

Game developers expect to get back to growth in 2025 | Metaplay

Throughout the games industry’s rather disastrous 2024, the notion that seemed to bolster everyone along was that it was going to get back to growth in the subsequent year. Gaming backend provider Metaplay today revealed a new report, which shows just how optimistic the industry is — at least on a macro level — that this is going…Read More

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My Arcade reveals Gamestation Retro devices bundled with games

As part of its showing at CES 2025, games peripheral and console manufacturer My Arcade revealed a number of new hardware products, all of them geared towards showcasing retro games. The multitude of devices ranged from handhelds to tabletop arcade cabinets, and several of them were made in partnership with games companies such as Bandai Namco and Capcom. The biggest reveal at the event was My Arcade’s Gamestation Retro collection, which offers three different products:

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Targeted marketing can be most effective for games | Gamesight

Gamesight released their annual State of Performance Marketing Report, in which it provides insight in what kind of platforms and advertising strategies are effective for game studios. According to its latest findings, optimized marketing revolves around a tailored strategy, with different platforms offering different advantages for reaching particular audiences or retaining their attention long-term. Gamesight’s report shows that finding the right platform on which to advertise can bring a much better return on investment than

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