Marc Ryan

Talk to anyone in AI, analytics, or data science, and they’ll tell you synthetic data is the future. But ask them what they mean by “synthetic data,” and you’ll get wildly different answers. That’s because synthetic data isn’t just one thing—it’s a broad category with multiple use cases and definitions. And that ambiguity makes conversations confusing. So, let’s cut through the noise. At its core, synthetic data operates along two key dimensions. The first is