Lucas Laursen

Just outside Lausanne, Switzerland, in a meeting room wallpapered with patent drawings, Ioannis Ierides faced a classic sales challenge: demonstrating his product’s advantages within the short span of his customer’s attention. Ierides is a business-development manager at Iprova, a company that sells ideas for invention with an element of artificial intelligence (AI). When Ierides gets someone to sign on the bottom line, Iprova begins sending their company proposals for patentable inventions in their area of