Kirsten Korosec

TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked off Friday in Austin — in search of the zeitgeist of this AI-centric era. Yup, we’re one sentence in and AI has already made its entrance. And why not? A quick scan of the massive SXSW schedule illustrates that AI is on center stage in Austin — and globally. It’s worth noting that this year