Julia Kordinova

Marketing is a multi-tool component that keeps a company afloat through many channels and approaches. It is a multiverse of metrics–you just have to find what works for you. But how do you decide whether to stick with proven approaches or follow the latest trends? n n The truth is, the nature of the digital landscape is ever-changing and you can never really know when the latest marketing obsession will once again become obsolete. It’s

Too Long; Didn’t Read The guide introduces you to the smart way of finding product-market fit for your startup. Long story short, it’s all about talking clearly about what your product does, picking the best ways to tell people about it, and making sure it makes money. This article showcases 5 steps to achieve product-market fit and metrics to estimate it.