Cold Calling? STOP Asking to Speak With the “Decision-Maker” | HackerNoon
Entrepreneurs, hustlers, and biz dev guys: Bedazzled by all the so-2025-shiny-new-thing growth hacks (AI automation, becoming an “influencer,” etc.), are you perhaps ignoring what might make the most difference today? Making a Cold Call to a Prospect Business-to-business sales (B2B) is a difficult nut to crack, especially if you’re used to dealing with decision-makers for smaller or local companies only. Why does it seem like every startup is antsy to gobble up your helpful services,