Ivy Liu

Data informed strategies help ecommerce businesses overcome advertising challenges Ivy Liu · Follow Published in Towards Data Science · 6 min read · 9 hours ago — There’s a popular belief in the Ecommerce community that high quality creatives are all that a successful ad campaign needs. It suggests that brands should focus on making great creatives and let the ad platforms handle the rest. But in practice, it is unwise for Ecommerce businesses to