Feagus MacDaeid

At the very base of problem-solving, innovation, new product development, and the very inception of new ideas, lies the principles of design thinking – a problem-solving approach that puts human needs at the center of the innovation process. It’s a methodology that encourages us to step into the shoes of our users, especially those with unique challenges, to uncover insights that lead to more effective and targeted solutions. But, what if, by solving those unique