Embedded accounting startup Layer secures $2.3M toward goal of replacing QuickBooks | TechCrunch
Embedded finance is usually what we hear about when brands and non-financial businesses want to offer financial products or services — like banking, insurance, lending and payments — to provide a better user experience for customers. Layer is leaning into that better user experience, but with embedded accounting. Its customers are those, like Square or Toast, working with small and medium-sized businesses to offer accounting and bookkeeping features inside their own products. These larger companies