Ben Weber

AI

Machine Learning Incidents in AdTech

Source: https://unsplash.com/photos/a-couple-of-signs-that-are-on-a-fence-xXbQIrWH2_A Challenges with deep learning in production Ben Weber · Follow Published in Towards Data Science · 14 min read · 12 hours ago — One of the biggest challenges I encountered in my career as a data scientist was migrating the core algorithms in a mobile AdTech platform from classic machine learning models to deep learning. I worked on a Demand Side Platform (DSP) for user acquisition, where the role of the ML

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AI

Deep Learning for Click Prediction in Mobile AdTech

Source: https://pixabay.com/illustrations/rays-stars-light-explosion-galaxy-9350519/ Machine Learning for Real-Time Bidding Ben Weber · Follow Published in Towards Data Science · 12 min read · 1 day ago — The past few years were a revolution for the mobile advertising and gaming industries, with the broad adoption of neural networks for advertising tasks, including click prediction. This migration occurred prior to the success of Large Language Models (LLMs) and other AI innovations, but is building on the momentum of

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