Anna Pilyutik

I had the opportunity to upgrade a product discovery process for designing and testing new ideas in two companies—different in some ways, yet similar in others. I’d like to share this experience, focusing on the strategies and tools we used to address various business goals and adapt to the teams’ structures and maturity levels in embracing Human Centered Design. Local Bank—the B2B segment: Challenges and Achievements The Task: Initially, there were no dedicated researchers, so

Recent McKinsey research highlights that the most innovative companies embed innovation deeply within their core values, creating an environment where employees feel empowered to experiment and take risks. By positioning innovation as fundamental, supporting it with meaningful actions, and establishing consistent practices, leaders cultivate a culture where creativity thrives. Furthermore, providing psychological safety and clear rewards for innovative efforts ensures employees feel secure and motivated to pursue new ideas. Addressing the fears associated with innovation