AI
Targeting variants for maximum impact
How to use causal inference to improve key business metrics Alexander Polyakov · Follow Published in Towards Data Science · 7 min read · 2 days ago — Egor Kraev and Alexander Polyakov Image by the author Suppose you want to send an email to your customers or make a change in your customer-facing UI, and you have several variants to choose from. How do you choose the best option? The naive way would be
Alexander Polyakov
September 1, 2024