ALTS by Adidas: One Brand Staying in the NFT Game
Even though some big brands have stepped back from the NFT world—as Nike did with its RTFKT project—adidas is showing that it’s still eager to explore what’s possible. Their recent final reveal of ALTS by Adidas avatars seems to signal a belief in the future of digital avatars, digital collectibles, and Web3. Instead of retreating, adidas is pressing forward, hoping to give fans and collectors something fresh. The Birth of ALTS by adidas The ALTS