Your eCommerce product performance reports are probably misleading you
Why single metrics in isolation fall short and how Weighted Composite Scoring can transform your business insights Hattie Biddlecombe · Follow Published in Towards Data Science · 7 min read · 3 days ago — The problem with individual metric assessment In the world of e-commerce, relying on individual metrics to assess product and brand performance can be misleading. Metrics, in isolation, can create a false sense of success, leading to overinvestment in products that