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Customer Segmentation (Cluster) Project: Train, Test, Tweak, Repeat
Learn customer segmentation using K-Means clustering. Leonardo A. (đź’ˇ panData) · Follow Published in Towards Data Science · 33 min read · 7 hours ago — Photo by nrd on Unsplash I am now bringing you a Data Science in Marketing — Customer Base Segmentation (clustering) project. This is a high-level project that can be applied in any company that needs to understand the differences among its customers. Know that companies are eager đź‘ą to