56 Steps, 1 Complete Marketing Project: From Data to Strategy
Build a complete marketing project, from data analysis and feature engineering to hypothesis testing and business insights. Leonardo A. (💡 panData) · Follow Published in Towards Data Science · 78 min read · 3 hours ago — Photo by Heidi Fin on Unsplash Project Overview In this article, I will present a complete Data Exploratory Analysis project focused on the Marketing field, which I’ve been trying to structure for weeks — if not months. Additionally,